Program’s structure & philosophy
Several factors have been taken into consideration to structure the content of the program:
- existing programs on business analytics and data science in business schools and engineering/CS departments at well known universities worldwide,
- proposals and suggestions of members of the advisory committee of the program, consisting of university professors and industry experts in the US and Asia,
- evaluations, comments and feedback of the participants in AUEB’s seminars and specialization programs on Big Data and Business Analytics during the last two years.
In brief, the program covers in detail theoretical concepts on business, statistics and data management, while it recognizes the importance of practical training on systems and tools. In addition, special care has been given to the “breadth requirement”: exposure on analytics applications in different fields and domains. The result is a well-balanced program between theory and practice. Theoretical concepts account for 50% of the program, systems and tools account for 25% of the program and the “breadth requirement” accounts for another 25% of the program. Theoretical concepts fall in four broad thematic areas:
- Business Environment and Processes (Information Systems & Business Process Management, Enterprise Information Systems, Innovation and Entrepreneurship, Privacy and Data Protection)
- Statistics (Statistics for Business Analytics I, Statistics for Business Analytics II)
- Data Management (Data Management & Business Intelligence, Big Data Systems)
- Optimization and Knowledge Discovery (Large-scale Optimization, Mining Big Datasets, Social Network Analysis & Social Media Analytics)
Practical training on system and tools involve the following platforms: IBM, SAS, R, Hadoop and related projects, Spark, MongoDB, Redis, Neo4j, Python (tentatively).
Finally, case studies will be presented in the context of finance, marketing, health, energy, human resources, transportation, supply chain analytics.